Las 10 claves del consumidor español de bricolaje

Distribución y consumo nº 102
Noviembre-Diciembre 2008

Marcos Fernández

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Consumidor

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A lo largo del presente trabajo analizaremos 10 claves que deben servir de referencia a los actores de este mercado de cara a dinamizar su desarrollo. Para ello, nos basaremos en el estudio sobre el consumidor de bricolaje que Fediyma, la Federación Europea de Asociaciones de Fabricantes de Productos de Bricolaje, ha realizado sobre el consumidor europeo.

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