Modo de alto contraste
Tamaño de fuente
Los mercados actuales son mercados saturados de productos, frente a etapas anteriores en la distribución comercial española donde existía una demanda insatisfecha que garantizaba la realización de cualquier bien con la simple puesta en el mercado; en aquellos momentos, el problema era la producción asegurando su liderazgo en el canal.
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