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¿Establecimientos en propiedad o establecimientos en franquicia?

Distribución y consumo nº 23
Agosto - Septiembre 1995

Pablo A. Muñoz Gallego

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En términos generales, la cuestión a tratar será el análisis de cuál es la proporción de establecimientos que la empresa franquiciadora desea mantener en propiedad en relación a los establecimientos en franquicia. Muy probablemente, si dispone de una fórmula comercial probada en el mercado y con buena rentabilidad, podría desear que ese porcentaje fuese el mayor posible.

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