Modo de alto contraste
Tamaño de fuente
Este artículo analiza diferentes modelos
de interrelacionar factores
básicos de estrategia de negocio,
aplicados al sector hortofrutícola,
cruzando los ejes de volumen, precio
y calidad, y relacionándolos con
la prestación de servicios, hasta
definir cuatro categorías de estrategias
competitivas.
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