El mercado de electrodomésticos se orienta hacia los productos con precios más bajos

Distribución y consumo nº 31
Diciembre 1996 - Enero 1997

Irene Herranz

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Electrodomésticos

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EI mercado de electrodomésticos de línea blanca y de pequeños aparatos de cocina y uso personal mantiene durante los últimos años una situación de estabilidad, sin crecimientos generalizados y algún comportamiento aislado al alza o a la baja, dentro de un sector caracterizado por una presencia mayoritaria del mercado de reposición en los grandes aparatos de cocina, y la atracción del consumo por las novedades que aparecen periódicamente entre los pequeños electrodomésticos.

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