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Consumir con la cabeza

Distribución y consumo nº 7
Diciembre 1992 - Enero 1993

María Rodríguez

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Cuando nos metemos en navidad, el consumidor, debido a múltiples factores psicológicos y sociológicos, bien conocidos por los responsables de marketing de las grandes cadenas comerciales, modifica su comportamiento, le aparecen nuevas supuestas necesidades de compra, la elección de un producto determinado se debe más a la publicidad recibida sobre el mismo que a la información detallada y veraz de la que dispone sobre sus características y cualidades.

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