Comercio tradicional: Opciones estratégicas

Distribución y consumo nº 30
Octubre - Noviembre 1996

José María Sainz de Vicuña

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Comercio

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Este artículo se estructura en varios apartados consecutivos: en primer lugar, comienza por cuestionarse la necesidad de redefinir el concepto de comercio tradicional; para después analizar su evolución y tendencias, realizar un diagnóstico de su situación actual y plantear las opciones estratégicas con que cuenta el comercio tradicional.

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