El descenso del consumo ensombrece el futuro

Distribución y consumo nº 28
Junio - Julio 1996

Irene Herranz

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Consumo

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La "sequía" en las ventas durante los dos últimos años y las pesimistas previsiones para 1996 conforman un futuro gris, en el que muchas empresas pueden desaparecer. Las tendencias marcan un creciente predominio de la distribución en la organización de la cadena textil y un aumento de las cadenas especializadas y franquicias, debido a un mayor conocimiento del consumidor y sus necesidades.

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