El futuro de la franquicia

Distribución y consumo nº 23
Agosto - Septiembre 1995

Mariano Alonso

Palabras clave:

franquicia

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La desaparición de las fronteras comerciales y la consolidación del mercado único europeo, la apertura de los países del Este y la progresiva liberalización de las operaciones comerciales entre los países americanos han hecho posible el espectacular impulso de la franquicia y su planteamiento como una de las fórmulas comerciales más apetecida y empleada a nivel mundial.

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