La franquicia como alternativa para las cadenas de distribución alimentaria

Distribución y consumo nº 23
Agosto - Septiembre 1995

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La franquicia comenzó a introducirse en España hace más de treinta años, si bien ha sido en la última década cuando se ha empezado a popularizar el término, llegando incluso a utilizarse en relaciones comerciales que no se ajustan a lo que internacionalmente se reconoce como contrato de franquicia. En plena expansión en España, se estima que acapara entre un 5 y un 6% del comercio minorista.

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