Distribución comercial en Castilla y León

Distribución y consumo nº 17
Agosto - Septiembre 1994

Pablo A. Muñoz

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Una menor demanda de servicios de mayor valor añadido, ofertados por las empresas minoristas. Por ello, muy probablemente, las empresas minoristas de Castilla y León hayan tenido que depender más del precio (bajo precio) como arma competitiva, que de variables de diferenciación de oferta.

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